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II.新时代爱慕
主题是讲述2008年之后的爱慕产品。
在开启这一章节之前首先为大家介绍爱慕公司现阶段的灵魂人物——创意总监，克里斯托弗 宋。
26.06 Happy Birthday Christopher Chong，上个月26号是他的生日
Christopher Chong
Creative Director of House of Amouage
“Perfumes are more than beautiful scents.
It is a philosophy, a representation of life, living, who we are and how we want to define ourselves.”
-Christopher Chong
下面给出一篇采访；
Who is Christopher Chong, the creative mind behind Amouage? Tell us a little about yourself, including your role as Creative Director in this outstanding luxury house.
CC: I was born in Hong Kong, brought up in New York, live in London. Since I was a child I was fascinated by luxury goods, visiting department stores in Madison and Fifth Avenue. I started my career in this fashion world with my own modeling agency and then after, I moved to London to attend my masters of Arts in Literature, Language and European Throught. During this time, I researched Roland Barthes focusing semiotics of fashion and some fashion culture studies, mainly in Dior and have multidisciplinary studies at London College of Fashion such as marketing, buying, etc. I have also a music education as Lyric Baritone for ten years; opera is part of my path.
Amouage was a new chapter in my life. I am a Creative Director that has a creative and an executive roles. In my creative role I work with leading perfumers in Grasse to create new fragrances developing product categories. As an executive, I am involved also in the decision-making of all others operations such as Marketing, Production, etc.
Amouage has a beautiful history over 25 years valuing the richness of raw materials found in Oman as the franchincense and the rock rose and the target of reaching outstanding business achievements more and more in the global perfume industry. How the House balance its traditional, familiar and unique East roots and its worldwide growth mainly in the West?
CC:: I do not set out to create a specific ‘Arabic’ or western fragrance. I am inspired by some of the popular and traditional ingredients in Oman such as frankincense, Damascene Rose and Sandalwood. However, this doesn’t mean that I create a traditional fragrance. My focus is entirely based on the artistry and the craftsmanship of creating a fine fragrance. You can say that this is my balance. I don’t set up to create anything specific. I am dictated by what inspires me of the moment and the moods involved.
Since last year celebrating the 25th Amouage Birthday and last releases since Lyric perfumes, it is evident to see a complete change in the company, more modernized and aligned to target the global and modern consumer, how was this process of change?
CC:: When David Crickmore, the CEO, joined Amouage 3 years ago, his aim was to make Amouage an international brand. We decided that Oman only happens to be the birthplace of Amouage, which doesn’t mean that it is an Arabic brand. It is a brand that travels all over the world. I use my own background as a comparison. I was born in Hong Kong, brought up in New York and lived my adult years in London. Amouage’s mission is similar, which is to travel and establish itself all over the world.
When you elaborate a perfume brief, how are your sources of inspiration to come up with ideas? Do you think you have a personal style in designing fragrances that is
“a personal signature in creativeness”?
CC:: My perfume brief is inspired by all elements around me, especially music. I begin with a story that contains a symbolic journey of human endeavors to explore one’s hidden desire. I have to say that I am inspired more by music, especially classical than the actual ingredients.
I don’t know if my style is different from others or not. I do not set out to create in a conventional manner. My style leans more towards the artistic and literary angles. Since I joined Amouage, I decided that all my creations should be related to one another rather than creating one fragrance one year which is entirely irrelevant to the one before or next. All my creations are interlinked by a narrative, which continues from perfume to perfume.
For instance, I began with the story of the nymph singing to the moon in Jubilation. Many people asked me who this nymph is. I continued the narrative in Lyric with the story of the nymph when she was a human in quest of immortality. After selling her soul to the Svengali in order to obtain immortality, she went on a quest to become the Legend in Epic.
What are most unique traditions in Arabian perfumery that fascinates you influencing your innovative work on day to day, connecting past, present and future on Amouage perfume making?
主题是讲述2008年之后的爱慕产品。
在开启这一章节之前首先为大家介绍爱慕公司现阶段的灵魂人物——创意总监，克里斯托弗 宋。
26.06 Happy Birthday Christopher Chong，上个月26号是他的生日
Christopher Chong
Creative Director of House of Amouage
“Perfumes are more than beautiful scents.
It is a philosophy, a representation of life, living, who we are and how we want to define ourselves.”
-Christopher Chong
下面给出一篇采访；Who is Christopher Chong, the creative mind behind Amouage? Tell us a little about yourself, including your role as Creative Director in this outstanding luxury house.
CC: I was born in Hong Kong, brought up in New York, live in London. Since I was a child I was fascinated by luxury goods, visiting department stores in Madison and Fifth Avenue. I started my career in this fashion world with my own modeling agency and then after, I moved to London to attend my masters of Arts in Literature, Language and European Throught. During this time, I researched Roland Barthes focusing semiotics of fashion and some fashion culture studies, mainly in Dior and have multidisciplinary studies at London College of Fashion such as marketing, buying, etc. I have also a music education as Lyric Baritone for ten years; opera is part of my path.
Amouage was a new chapter in my life. I am a Creative Director that has a creative and an executive roles. In my creative role I work with leading perfumers in Grasse to create new fragrances developing product categories. As an executive, I am involved also in the decision-making of all others operations such as Marketing, Production, etc.
Amouage has a beautiful history over 25 years valuing the richness of raw materials found in Oman as the franchincense and the rock rose and the target of reaching outstanding business achievements more and more in the global perfume industry. How the House balance its traditional, familiar and unique East roots and its worldwide growth mainly in the West?
CC:: I do not set out to create a specific ‘Arabic’ or western fragrance. I am inspired by some of the popular and traditional ingredients in Oman such as frankincense, Damascene Rose and Sandalwood. However, this doesn’t mean that I create a traditional fragrance. My focus is entirely based on the artistry and the craftsmanship of creating a fine fragrance. You can say that this is my balance. I don’t set up to create anything specific. I am dictated by what inspires me of the moment and the moods involved.
Since last year celebrating the 25th Amouage Birthday and last releases since Lyric perfumes, it is evident to see a complete change in the company, more modernized and aligned to target the global and modern consumer, how was this process of change?
CC:: When David Crickmore, the CEO, joined Amouage 3 years ago, his aim was to make Amouage an international brand. We decided that Oman only happens to be the birthplace of Amouage, which doesn’t mean that it is an Arabic brand. It is a brand that travels all over the world. I use my own background as a comparison. I was born in Hong Kong, brought up in New York and lived my adult years in London. Amouage’s mission is similar, which is to travel and establish itself all over the world.
When you elaborate a perfume brief, how are your sources of inspiration to come up with ideas? Do you think you have a personal style in designing fragrances that is
“a personal signature in creativeness”?
CC:: My perfume brief is inspired by all elements around me, especially music. I begin with a story that contains a symbolic journey of human endeavors to explore one’s hidden desire. I have to say that I am inspired more by music, especially classical than the actual ingredients.
I don’t know if my style is different from others or not. I do not set out to create in a conventional manner. My style leans more towards the artistic and literary angles. Since I joined Amouage, I decided that all my creations should be related to one another rather than creating one fragrance one year which is entirely irrelevant to the one before or next. All my creations are interlinked by a narrative, which continues from perfume to perfume.
For instance, I began with the story of the nymph singing to the moon in Jubilation. Many people asked me who this nymph is. I continued the narrative in Lyric with the story of the nymph when she was a human in quest of immortality. After selling her soul to the Svengali in order to obtain immortality, she went on a quest to become the Legend in Epic.
What are most unique traditions in Arabian perfumery that fascinates you influencing your innovative work on day to day, connecting past, present and future on Amouage perfume making?
IP属地:意大利
126楼2016-07-26 21:29
126楼2016-07-26 21:29收起回复
这个人就是一个具有东方文化背景的收过西方高等教育的歌唱家。这一点和爱慕公司的基本理念不谋而合——即作为一个亚洲东方香水公司运用西方调香术来完善自己的作品（东方审美情怀和西方技艺的融合）。
所以他后来推出的几款爱慕的灵感来源，你们看——JUB 25是为了庆祝俄罗斯的欢腾年（对欧洲而言俄罗斯的某些部分属于东方），广告里面就是一对俄罗斯青年男女在忧郁的思考。。。
史诗——东方的丝绸之路/王家卫的电影《花样年华》中的绿色基调
荣耀——蝴蝶夫人歌剧
旅程——中国桂花，乡愁
神话——中国戏剧
而且你有空去看爱慕的广告，里面大部分演员都是东方人，克里斯托弗 宋 自己也参演过其中一些。
所以他后来推出的几款爱慕的灵感来源，你们看——JUB 25是为了庆祝俄罗斯的欢腾年（对欧洲而言俄罗斯的某些部分属于东方），广告里面就是一对俄罗斯青年男女在忧郁的思考。。。
史诗——东方的丝绸之路/王家卫的电影《花样年华》中的绿色基调
荣耀——蝴蝶夫人歌剧
旅程——中国桂花，乡愁
神话——中国戏剧
而且你有空去看爱慕的广告，里面大部分演员都是东方人，克里斯托弗 宋 自己也参演过其中一些。
可以贴下爱慕的广告海报什么的吗
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